Brunswick News

February 25, 2015

Brunswick Bowling Expands Distribution in China

MUSKEGON, Mich. (February 25, 2015) – Brunswick Bowling today announced a new partnership with Longmarch Bowling of Shanghai to provide additional distribution of Brunswick’s world-leading bowling products into the People’s Republic of China. China ranks high on the list of global growth markets for the bowling industry, and Longmarch Bowling is led by a man who is known as one of the nation’s most fervent champions of the bowling business.

Frank Zhao, head of Longmarch Bowling, started in the bowling business in 1994, working as a language translator in China. Soon after, Mr. Zhao began his own bowling equipment installation business that set up many new centers in China, and also started a successful bowling ball manufacturing company. Additionally, Longmarch Bowling operates its own popular bowling centers in both Shanghai and Chengdu, China.

Longmarch Bowling will distribute Brunswick capital bowling equipment to modernize or build new bowling centers, as well as after-market products (parts and supplies) and consumer goods including bowling balls, bags and shoes.

“I am very proud to be a partner with Brunswick. As the world’s industry leader in bowling, I feel Brunswick is the only company to work with who is capable of growing the bowling industry in China once again,” said Frank Zhao, owner of Longmarch.

“Longmarch Bowling is perfectly positioned—geographically and strategically—to increase our penetration in the Chinese market,” said Gary Smith, vice president of international sales for Brunswick Bowling. “We’re especially excited to partner with this organization led by a gentleman with such great passion to reignite China’s interest in bowling.”