Brunswick News

January 14, 2013

Brunswick Adds Mo Pinel to the Radical Bowling Technologies Team

Brunswick Bowling today announced that it has signed an agreement to add renowned bowling ball developer Mo Pinel to the Radical Bowling Technologies team. Pinel will serve as Technology Developer for the Radical brand, bringing patented technologies and years of core design experience. “By adding Mo to Radical team, we will be able differentiate the balls with unique core designs that provide unmatched ball dynamics and satisfaction for serious bowlers,” according to Brian Graham, Brunswick director of sales and marketing for consumer products.

Recognized as one of the most colorful personalities in the bowling industry, Mo Pinel has famously revolutionized ball technology several times over the past 25 years. In 1991, Pinel introduced the AMF Sumo, the first mass-market flaring bowling ball. Six years later, he developed the Hammer 3D Offset for Faball, widely credited as the bowling ball that forevermore changed ball design. His most recent venture with MoRich included the development of a number of extremely aggressive bowling balls with strong hook motion.

“I am excited to be on a team that will be focused on developing and implementing innovative bowling ball technologies,” said Pinel. “The Radical Bowling Technologies brand will speak to the technically minded league bowler, and this is a significant audience in today’s bowling ball business.”

“Integrating Mo into Radical Bowling Technologies will certainly add creativity and innovation,” said Brunswick’s Graham. “This is going to be very interesting.”